about.
Most revenue ops advice is written for SaaS companies with clean data, predictable deal cycles, and buyers who’ve seen a CRM before. PropTech doesn’t work like that. Deals stall in ways that don’t show up in a standard pipeline report. Buyers move slower, handoffs are messier, and the data is rarely where you need it when you need it. I built RevIQ because I got tired of watching good PropTech companies try to fit that advice and wonder why it wasn’t working.
Davina Novoselac
Revenue ops architect for PropTech companies building past founder-led sales.
the background.
I’ve spent my career in revenue operations and B2B technology, specifically at companies where the sales motion is complex, and the ops infrastructure is usually an afterthought. I’ve built CRM architecture for teams starting from scratch and untangled systems for organizations that had been duct-taping their pipeline together for years. I know what a broken data model costs you in closed-lost deals. I’ve seen what happens when AI gets bolted onto a fundamentally broken process, and I know the difference between that and actually wiring it in at the right points.
PropTech became my focus because it’s where the gap between what revenue ops could do and what most companies have actually built is widest. That gap is expensive. And it’s fixable.
why proptech specifically.
The buyers are different. The deal cycles are different. And the way a property management platform, a CRE tech company, or a proptech marketplace sells is different from how a generic B2B SaaS company sells, even if they’re using the same tools. Most RevOps consultants don’t make that distinction. I do, because I’ve worked inside it. I’m not applying a generic framework and hoping it transfers. I’m building systems that account for how this vertical actually operates.
what working with me looks like.
I work in focused sprints, not open-ended engagements. I’ll tell you what I think is wrong before I tell you what I’d charge to fix it. I communicate in writing, I document everything, and I don’t build systems that only make sense while I’m still in the room.
I also expect clients to be honest about what’s not working. The Fit Check is designed to surface the real problems, not the ones that are comfortable to talk about. If you’re not ready for that conversation, we’re probably not the right fit yet.